MC-Mässan 2027 takes place on 29–31 January at Elmia in Jönköping, Sweden. Motorcycles, equipment and shows are on the agenda, with organisers planning to use all four exhibition halls.
Following Saturday crowding in 2026, plans include improved access to parking and more catering capacity and seating. Shows are to move into a hall not used at the previous edition. The organisers suggest Friday or Sunday for visitors seeking a quieter experience.
Swedish riders’ organisation SMC will bring most of its activities together in Mässgatan, between the halls. Riding education, sport, travel, clubs and rider advocacy will be represented there. SMC Ung will have a separate area in Actionhallen.
Start planning by choosing a visiting day and the exhibitors you want to meet. The exhibitor list and details of SMC’s activities are still being expanded, so check the current programme and ticket conditions before making reservations.