Rouleur Live returns to London’s Truman Brewery from 12 to 14 November. This year’s programme looks beyond race results, bringing rider talks together with design, art and cycling history. For the first time, the show will also occupy a third floor, with more than 30 exhibitors planned for that space.
A new Italian pavilion will feature 18 companies. It will also display a selection from the Madonna del Ghisallo cycling museum, including bicycles, jerseys, trophies and other pieces of the sport’s past. Putting these objects alongside current makers offers visitors a view of cycling’s heritage and its present in one place.
Mathieu van der Poel, Marianne Vos and Lotte Kopecky are among the announced stage guests, while Karl Kopinski’s portraits of riders will form part of the art programme. The mix makes a simple point: a bicycle can be sporting equipment, a design object and a way to tell the stories of the people who ride it.